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Tribes

Tribes
Author: Seth Godin
Publisher: Hachette UK
ISBN: 0748129251
Size: 38.75 MB
Format: PDF, ePub, Mobi
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In this fascinating book, Seth Godin argues that now, for the first time, everyone has an opportunity to start a movement - to bring together a tribe of like-minded people and do amazing things. There are tribes everywhere, all of them hungry for connection, meaning and change. And yet, too many people ignore the opportunity to lead, because they are "sheepwalking" their way through their lives and work, too afraid to question whether their compliance is doing them (or their company) any good. This book is for those who don't want to be sheep and instead have a desire to do fresh and exciting work. If you have a passion for what you want to do and the drive to make it happen, there is a tribe of fellow employees, or customers, or investors, or readers, just waiting for you to connect them with each other and lead them where they want to go.
Tribes
Language: en
Pages: 144
Authors: Seth Godin
Categories: Business & Economics
Type: BOOK - Published: 2011-02-03 - Publisher: Hachette UK
In this fascinating book, Seth Godin argues that now, for the first time, everyone has an opportunity to start a movement - to bring together a tribe of like-minded people and do amazing things. There are tribes everywhere, all of them hungry for connection, meaning and change. And yet, too many people ignore the opportunity to lead, because they are "sheepwalking" their way through their lives and work, too afraid to question whether their compliance is doing them (or their company) any good. This book is for those who don't want to be sheep and instead have a desire to do fresh and exciting work. If you have a passion for what you want to do and the drive to make it happen, there is a tribe of fellow employees, or customers, or investors, or readers, just waiting for you to connect them with each other and lead them where they want to go.
Consumer Tribes
Language: en
Pages: 360
Authors: Bernard Cova, Robert Kozinets, Avi Shankar
Categories: Business & Economics
Type: BOOK - Published: 2012-06-25 - Publisher: Routledge
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the tribus, the many little groups we belong to, that are fundamental to our experience of life. Tribal Marketing shows that it is not individual consumption of products that defines our lives but rather that this activity actually facilitates meaningful social relationships. The social ‘links’ (social relationships) are more important than the things (brands etc.) The aim of this book is therefore to offer a systematic overview of the area that has been defined as “cultures of consumption”- consumption microcultures, brand cultures, brand tribes, and brand communities. It is though these that students of marketing and marketing practitioners can begin to genuinely understand the real drivers of consumer behaviour. It will be essential to everyone who needs to understand the new paradigm in consumer research, brand management and communications management.
Neo-Tribes
Language: en
Pages: 259
Authors: Anne Hardy, Andy Bennett, Brady Robards
Categories: Social Science
Type: BOOK - Published: 2018-03-28 - Publisher: Springer
This collection brings together perspectives drawn from a range of international scholars who have conducted research into the applications of neo-tribal theory. The concept of the neo-tribe was first introduced by the French sociologist Michel Mafessoli (1996) to describe new forms of social bonds in the context of late modernity. This book critically explores the concepts that underpin neo-tribal theory, using perspectives from different disciplines, through a series of theoretically informed and empirically rich chapters. This innovative approach draws together a recently emergent body of work in cultural consumption, tourism and recreation studies. In doing so, the book critically progresses the concept of neo-tribe and highlights the strengths, weaknesses and the opportunities for the application of neo-tribal theory in an interdisciplinary way.
Tribes
Language: en
Pages: 343
Authors: Joel Kotkin
Categories: Ethnic groups.
Type: BOOK - Published: 1993 - Publisher: Random House Incorporated
This explosive and controversial examination of business, history, and ethnicity shows how "global tribes" have shaped the world's economy in the past--and how they will dominate its future. "From the Trade Paperback edition.
Tribe
Language: en
Pages: 160
Authors: Sebastian Junger
Categories: Social Science
Type: BOOK - Published: 2016-05-24 - Publisher: Twelve
Now a New York Times bestseller We have a strong instinct to belong to small groups defined by clear purpose and understanding--"tribes." This tribal connection has been largely lost in modern society, but regaining it may be the key to our psychological survival. Decades before the American Revolution, Benjamin Franklin lamented that English settlers were constantly fleeing over to the Indians-but Indians almost never did the same. Tribal society has been exerting an almost gravitational pull on Westerners for hundreds of years, and the reason lies deep in our evolutionary past as a communal species. The most recent example of that attraction is combat veterans who come home to find themselves missing the incredibly intimate bonds of platoon life. The loss of closeness that comes at the end of deployment may explain the high rates of post-traumatic stress disorder suffered by military veterans today. Combining history, psychology, and anthropology, TRIBE explores what we can learn from tribal societies about loyalty, belonging, and the eternal human quest for meaning. It explains the irony that-for many veterans as well as civilians-war feels better than peace, adversity can turn out to be a blessing, and disasters are sometimes remembered more fondly than weddings
Tales Arab Tribes
Language: en
Pages: 258
Authors: Buckland,
Categories: Social Science
Type: BOOK - Published: 2013-09-05 - Publisher: Routledge
First published in 2007. Routledge is an imprint of Taylor & Francis, an informa company.
Tribes
Language: en
Pages: 352
Authors: David Lammy
Categories: History
Type: BOOK - Published: 2020-03-05 - Publisher: Constable
''Thoughtful'' Guardian Best Politics Books of 2020 ''A superb book about the tribalism gripping British politics. Tribes is measured, searching, pitilessly self-scrutinising and would probably amaze anyone who knows its author only from his Twitter persona'' Decca Aitkenhead, Sunday Times David was the first black Briton to study at Harvard Law School and practised as a barrister before entering politics. He has served as the Member of Parliament for Tottenham since 2000. Today, David is one of Parliament''s most prominent and successful campaigners for social justice. He led the campaign for Windrush British citizens to be granted British citizenship and has been at the forefront of the fight for justice for the families affected by the Grenfell Tower fire. In 2007, inspired by the bicentenary of the Abolition of the Slave Trade Act and looking to explore his own African roots, David Lammy took a DNA test. Ostensibly he was a middle-aged husband & father, MP for Tottenham and a die-hard Spurs fan. But his nucleic acids revealed that he was 25% Tuareg tribe (Niger), 25% Temne tribe (Sierra Leone), 25% Bantu tribe (South Africa), with 5% traces of Celtic Scotland and a mishmash of other unidentified groups. Both memoir
The Northern Tribes of Nigeria
Language: un
Pages:
Authors: Charles Kingsley Meek
Categories: Ethnology
Type: BOOK - Published: 1925 - Publisher:
Books about The Northern Tribes of Nigeria
Moral Tribes
Language: en
Pages: 300
Authors: Joshua Greene
Categories: Psychology
Type: BOOK - Published: 2014-01-02 - Publisher: Atlantic Books Ltd
A ground-breaking and ambitious book that promotes a new understanding of morality, one that will help us to solve society's biggest problems. Our brains were designed for tribal life, for getting along with a select group of others (Us), and for fighting off everyone else (Them). But modern life has thrust the world's tribes into a shared space, creating conflicts of interest and clashes of values, along with unprecedented opportunities. As the world shrinks, the moral lines that divide us become more salient and more puzzling. We fight over everything from tax codes to gay marriage to global warming, and we wonder where, if at all, we can find our common ground. A grand synthesis of neuroscience, psychology, and philosophy, Moral Tribes reveals the underlying causes of modern conflict and lights a way forward. Our emotions make us social animals, turning Me into Us. But they also make us tribal animals, turning Us against Them. Our tribal emotions make us fight, sometimes with bombs, sometimes with words, and often with life-and-death stakes. Drawing inspiration from moral philosophy and cutting-edge science, Moral Tribes shows when we should trust our instincts, when we should reason, and how the right kind of reasoning
Electronic Tribes
Language: en
Pages: 331
Authors: Tyrone L. Adams, Stephen A. Smith
Categories: Computers
Type: BOOK - Published: 2009-06-03 - Publisher: University of Texas Press
Whether people want to play games and download music, engage in social networking and professional collaboration, or view pornography and incite terror, the Internet provides myriad opportunities for people who share common interests to find each other. The contributors to this book argue that these self-selected online groups are best understood as tribes, with many of the same ramifications, both positive and negative, that tribalism has in the non-cyber world. In Electronic Tribes, the authors of sixteen competitively selected essays provide an up-to-the-minute look at the social uses and occasional abuses of online communication in the new media era. They explore many current Internet subcultures, including MySpace.com, craftster.org, massively multiplayer online role-playing games (MMORPGs) such as World of Warcraft, music downloading, white supremacist and other counterculture groups, and Nigerian e-mail scams. Their research raises compelling questions and some remarkable answers about the real-life social consequences of participating in electronic tribes. Collectively, the contributors to this book capture a profound shift in the way people connect, as communities formed by geographical proximity are giving way to communities—both online and offline—formed around ideas.