Strategic Communication Principles And Practice

Download book Strategic Communication Principles And Practice. PDF book with title Marketing Communication by Richard J. Varey suitable to read on your Kindle device, PC, phones or tablets. Available in PDF, EPUB, and Mobi Format.

Marketing Communication

Strategic Communication Principles And Practice
Author: Richard J. Varey
Publisher: Psychology Press
ISBN: 9780415230407
Size: 46.44 MB
Format: PDF, ePub
View: 2485
Get Books

This text challenges the orthodox view of marketing communication. Using references to communication studies, cultural studies, and critical management studies, the focus of managing marketing communication is shifted from message-making to relationship-building. This textbook provides a contemporary examination of marketing as a social process. The scope of communication theory is broadened and a two-way conception of communication is introduced. The existing model of marketing communication is replaced with a new and exciting concept, that integrates the relational and social emphases of the twenty-first century. "Marketing Communication" investigates the problems of organizing and locating marketing in a business corporation, management responsibility for planning and decision making, and the role of the marketing communication manager in contemporary society.
Marketing Communication
Language: en
Pages: 389
Authors: Richard J. Varey
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: Psychology Press
This text challenges the orthodox view of marketing communication. Using references to communication studies, cultural studies, and critical management studies, the focus of managing marketing communication is shifted from message-making to relationship-building. This textbook provides a contemporary examination of marketing as a social process. The scope of communication theory is
Marketing Communications
Language: en
Pages: 534
Authors: Philip J. Kitchen
Categories: Business & Economics
Type: BOOK - Published: 1999 - Publisher: Cengage Learning EMEA
Marketing Communications provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. The book draws on the opinions, views, expertise and understanding of a large number of contributors.
Strategic Communication
Language: en
Pages: 320
Authors: James Mahoney
Categories: Business communication
Type: BOOK - Published: 2016-09-15 - Publisher:
Strategic Communication (Second Edition) deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication campaign planningto business activities around short, medium and long-term needs and to how organisations deal with issues.
Corporate Communication
Language: en
Pages: 233
Authors: Sandra Oliver
Categories: Communication in management
Type: BOOK - Published: 1997 - Publisher: Kogan Page Publishers
Oliver presents an academic commentary and literature review on theoretical concepts of integrated corporate communication, stressing the importance of two way communication and of developing a better understanding of the priorities of others.
Political Campaign Communication
Language: en
Pages: 436
Authors: Judith S. Trent, Robert V. Friedenberg
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2008 - Publisher: Rowman & Littlefield
Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as
Strategic Marketing Communications
Language: en
Pages: 300
Authors: Paul Russell Smith, Paul Smith, Chris Berry, Alan Pulford
Categories: Business & Economics
Type: BOOK - Published: 1999 - Publisher: Kogan Page Publishers
Imagine this: You have a marketing strategy, an advertising strategy, and, if you're organized, a sales promotion strategy, a direct mail strategy and an exhibitions strategy, but you have no overall communication strategy that drives all of these communications tools in the same direction.
Political Campaign Communication
Language: en
Pages: 416
Authors: Robert E. Denton, Jr., Judith S. Trent, Robert V. Friedenberg
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2019-07-19 - Publisher: Rowman & Littlefield
Political Campaign Communication, Ninth Edition uses a speech-communication perspective to examine how elective politics contributes to our knowledge and understanding of the electoral process. This book explains how principles and practices central to election campaigns affect America’s electoral history.
Strategic Communication Theory and Practice
Language: en
Pages: 256
Authors: Carl H. Botan
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2017-10-13 - Publisher: John Wiley & Sons
A guide to strategic communication that can be applied across a range of subfields at all three levels—grand strategic, strategic, and tactical communication Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for
Principles of Strategic Communication
Language: en
Pages: 432
Authors: Derina Rhoda Holtzhausen, Jami A. Fullerton, Bobbi Kay Lewis, Danny Shipka
Categories: Advertising
Type: BOOK - Published: 2021 - Publisher:
Designed to support the paradigm shift in media and communication, this book presents the basic tenants of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at
Conflict and Crisis Communication
Language: en
Pages: 215
Authors: Carol A. Ireland
Categories: Law
Type: BOOK - Published: 2011 - Publisher: Routledge
Conflict and crisis communication is the management of a critical incident which has the potential for resolution through successful negotiations. This can include negotiating with individuals in crisis, such as those threatening self-harm or taking individuals hostage as part of emotional expression, and also critical incidents such as kidnapping and