Strategic Communication Principles And Practice

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Strategic Communication Principles And Practice

Strategic Communication Principles And Practice
Author: James Mahoney
Publisher: OUP Australia & New Zealand
ISBN: 9780195576894
Size: 38.81 MB
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Strategic Communication: Principles and Practice guides students through the principles for planning, writing, and implementing strategic communication plans. It approaches strategic communication from how an organisation communicates across organisational endeavours. The emphasis is on the strategic application of communication and how an organisation functions to advance its mission.
Strategic Communication: Principles and Practice
Language: en
Pages: 240
Authors: James Mahoney
Categories: Business & Economics
Type: BOOK - Published: 2012-11-22 - Publisher: OUP Australia & New Zealand
Strategic Communication: Principles and Practice guides students through the principles for planning, writing, and implementing strategic communication plans. It approaches strategic communication from how an organisation communicates across organisational endeavours. The emphasis is on the strategic application of communication and how an organisation functions to advance its mission.
Marketing Communication
Language: en
Pages: 389
Authors: Richard J. Varey
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: Psychology Press
This text challenges the orthodox view of marketing communication. Using references to communication studies, cultural studies, and critical management studies, the focus of managing marketing communication is shifted from message-making to relationship-building. This textbook provides a contemporary examination of marketing as a social process. The scope of communication theory is
Political Campaign Communication
Language: en
Pages: 436
Authors: Judith S. Trent, Robert V. Friedenberg
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2008 - Publisher: Rowman & Littlefield
Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as
Corporate Communication
Language: en
Pages: 233
Authors: Sandra Oliver
Categories: Communication in management
Type: BOOK - Published: 1997 - Publisher: Kogan Page Publishers
Oliver presents an academic commentary and literature review on theoretical concepts of integrated corporate communication, stressing the importance of two way communication and of developing a better understanding of the priorities of others.
Marketing Communications
Language: en
Pages: 534
Authors: Philip J. Kitchen
Categories: Business & Economics
Type: BOOK - Published: 1999 - Publisher: Cengage Learning EMEA
Marketing Communications provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. The book draws on the opinions, views, expertise and understanding of a large number of contributors.
Strategic Marketing Communications
Language: en
Pages: 300
Authors: Paul Russell Smith, Paul Smith, Chris Berry, Alan Pulford
Categories: Business & Economics
Type: BOOK - Published: 1999 - Publisher: Kogan Page Publishers
Imagine this: You have a marketing strategy, an advertising strategy, and, if you're organized, a sales promotion strategy, a direct mail strategy and an exhibitions strategy, but you have no overall communication strategy that drives all of these communications tools in the same direction.
Political Campaign Communication
Language: en
Pages: 416
Authors: Robert E. Denton, Jr., Judith S. Trent, Robert V. Friedenberg
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2019-07-19 - Publisher: Rowman & Littlefield
Political Campaign Communication, Ninth Edition uses a speech-communication perspective to examine how elective politics contributes to our knowledge and understanding of the electoral process. This book explains how principles and practices central to election campaigns affect America’s electoral history.
Strategic Communication
Language: en
Pages: 320
Authors: James Mahoney
Categories: Business communication
Type: BOOK - Published: 2016-09-15 - Publisher:
Strategic Communication (Second Edition) deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication campaign planningto business activities around short, medium and long-term needs and to how organisations deal with issues.
Management Communication
Language: en
Pages: 319
Authors: Michael E. Hattersley, Michael Hattersley, Linda Micheli McJannet, Linda McJannet
Categories: Communication en gestion
Type: BOOK - Published: 1997 - Publisher: McGraw-Hill/Irwin
Designed for managerial communication courses at MBA level and executive training courses, this text covers the full range of communication issues a manager is likely to face in the coming decade, such as: how to write well, how to speak well, and how to devise a successful communication strategy. There
Conflict and Crisis Communication
Language: en
Pages: 215
Authors: Carol A. Ireland
Categories: Law
Type: BOOK - Published: 2011 - Publisher: Routledge
Conflict and crisis communication is the management of a critical incident which has the potential for resolution through successful negotiations. This can include negotiating with individuals in crisis, such as those threatening self-harm or taking individuals hostage as part of emotional expression, and also critical incidents such as kidnapping and