Marketing For Hospitality And Tourism Global Edition

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Marketing For Hospitality And Tourism

Marketing For Hospitality And Tourism Global Edition
Author: Philip T. Kotler
Publisher: Prentice Hall
ISBN: 9780134151922
Size: 55.40 MB
Format: PDF
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For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.
Marketing for Hospitality and Tourism
Language: en
Pages: 704
Authors: Philip T. Kotler, John T. Bowen, Seyhmus Baloglu, James Makens
Categories: Business & Economics
Type: BOOK - Published: 2016-01 - Publisher: Prentice Hall
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the
Marketing for Hospitality and Tourism: Pearson New International Edition
Language: en
Pages: 636
Authors: Philip Kotler, John T. Bowen, James Makens
Categories: Business & Economics
Type: BOOK - Published: 2013-08-27 - Publisher: Pearson Higher Ed
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in
Hospitality and Travel Marketing
Language: en
Pages: 786
Authors: Alastair M. Morrison
Categories: Hospitality industry
Type: BOOK - Published: 2009-04-20 - Publisher: Delmar
The latest book from Cengage Learning on Hospitality and Travel Marketing, International Edition
Tourism: The Business of Hospitality and Travel, Global Edition
Language: en
Pages: 448
Authors: Roy A. Cook, Cathy H. C. Hsu, Lorraine Taylor
Categories: Business & Economics
Type: BOOK - Published: 2017-10-05 - Publisher: Pearson Higher Ed
For introductory hospitality or tourism courses A comprehensive, international view of the business of tourism The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e, the perfect textbook for students taking their first hospitality or tourism class. It views the industry
Marketing Leadership in Hospitality and Tourism
Language: en
Pages: 662
Authors: Stowe Shoemaker, Robert C. Lewis, Peter Charles Yesawich
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Prentice Hall
How do you gain a sustainable competitive advantage in today's global hospitality industry? Are there ways to attract and keep a customer over the course of a lifetime? Marketing Leadership in Hospitality and Tourism, Fourth Edition addresses the marketing strategies and tactics known to be effective in the industry such
Marketing in Travel and Tourism
Language: en
Pages: 502
Authors: Mike Morgan, Ashok Ranchhod
Categories: Business & Economics
Type: BOOK - Published: 2010-09-08 - Publisher: Routledge
Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern
Працюй чотири години на тиждень. Нова психологія успіху
Language: uk
Pages: 257
Authors: Тімоті Феррісс
Categories: Psychology
Type: BOOK - Published: 2017 - Publisher: Family Leisure Club
Books about Працюй чотири години на тиждень. Нова психологія успіху
Destination Brands
Language: en
Pages: 370
Authors: Nigel Morgan, Annette Pritchard, Roger Pride
Categories: Business & Economics
Type: BOOK - Published: 2012-05-23 - Publisher: Routledge
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts
Marketing in Travel and Tourism
Language: en
Pages: 512
Authors: Victor T.C. Middleton, Jackie R. Clarke
Categories: Business & Economics
Type: BOOK - Published: 2012-05-23 - Publisher: Routledge
Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry. Building on the success of previous editions, the authors have completely revised the text to reflect the
Marketing Tourism, Hospitality and Leisure in Europe
Language: en
Pages: 702
Authors: Susan Horner, John Swarbrooke
Categories: Hospitality industry
Type: BOOK - Published: 1996 - Publisher: Arden Shakespeare
This text looks at marketing from a European perspective. In addition to case studies, it considers differences in consumer behaviour between European countries. The text is supported by student exercises and adopts a student-centered learning approach.