Marketing Communications

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Marketing Communications

Marketing Communications
Author: Steve Bird
Publisher: Juta and Company Ltd
ISBN: 9780702165092
Size: 64.96 MB
Format: PDF, Kindle
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Six marketing communication tools—advertising, personal selling, sales promotion, direct marketing, public relations, and sponsorship—are reviewed in this text for South African learners and practitioners. This fully updated edition focuses on recent developments in marketing communications, highlighting the use of the World Wide Web, e-mail, and instant messaging in marketing. The user friendly and interactive presentation for self-assessment makes this an outcome-based learning tool.
Marketing Communications
Language: en
Pages: 578
Authors: Steve Bird
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Juta and Company Ltd
Six marketing communication tools—advertising, personal selling, sales promotion, direct marketing, public relations, and sponsorship—are reviewed in this text for South African learners and practitioners. This fully updated edition focuses on recent developments in marketing communications, highlighting the use of the World Wide Web, e-mail, and instant messaging in marketing. The
Marketing Communications
Language: en
Pages: 911
Authors: Chris Fill
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Pearson Education
"Geared toward students studying Marketing or Business Studies at the undergraduate level and post-graduate students on marketing-related programmes, this book is essential reading for participants in the Chartered Institute of Marketing (CIM) Diploma module on Marketing Communications." "Unlike many other texts on the subject that just describe how-to-do marketing, Marketing
Strategic Marketing Communications
Language: en
Pages: 300
Authors: Paul Russell Smith, Paul Smith, Chris Berry, Alan Pulford
Categories: Business & Economics
Type: BOOK - Published: 1999 - Publisher: Kogan Page Publishers
Imagine this: You have a marketing strategy, an advertising strategy, and, if you're organized, a sales promotion strategy, a direct mail strategy and an exhibitions strategy, but you have no overall communication strategy that drives all of these communications tools in the same direction.
Marketing Communications
Language: en
Pages: 467
Authors: John Egan
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Cengage Learning EMEA
Marketing Communications is a core textbook for undergraduates and postgraduates studying for a marketing degree or qualification. It covers all areas of integrated marketing communications, advertising, selling and sales promotion, public relations, direct and internet marketing. Presenting the theory and practice through a range of case material and vignettes Marketing
Marketing Communications
Language: en
Pages: 696
Authors: Paul Russell Smith, Jonathan Taylor
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Kogan Page Publishers
Since it was first published in 1993, Marketing Communications has rapidly established its popularity amongst students and practitioners alike. The author's original and youthful approach is considered a refreshing alternative to the regular stuffy, prescriptive textbooks. This new edition will not disappoint. It's absolutely up-to-the minute with the latest marketing
Marketing Communication
Language: en
Pages: 389
Authors: Richard J. Varey
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: Psychology Press
This text challenges the orthodox view of marketing communication. Using references to communication studies, cultural studies, and critical management studies, the focus of managing marketing communication is shifted from message-making to relationship-building. This textbook provides a contemporary examination of marketing as a social process. The scope of communication theory is
Marketing Communications
Language: en
Pages: 606
Authors: Micael Dahlen, Fredrik Lange, Terry Smith
Categories: Business & Economics
Type: BOOK - Published: 2010-02-05 - Publisher: John Wiley & Sons
Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It
Marketing Communications
Language: en
Pages: 227
Authors: Chris Fill, Graham Hughes
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Routledge
'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate
Profitable Marketing Communications
Language: en
Pages: 212
Authors: Antony Young, Lucy Aitken
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Kogan Page Publishers
Marketing is still seen by many companies as a cost, rather than an investment, and tops the list of types of expenditure most likely to go in a downturn. Profitable Marketing Communications explains that marketing is about creating positive value for a business or brand through demonstrating cost versus return.
Integrated Marketing Communications
Language: en
Pages: 320
Authors: Tony Yeshin
Categories: Business & Economics
Type: BOOK - Published: 2012-05-23 - Publisher: Routledge
Integrated Marketing Communications is a new text which will answer the key questions of what marketing communications is, how it works and why it is such a vital contemporary marketing function. It is a comprehensive and authoritative overview of this complex and rapidly evolving area. The author's long experience in