Marketing Communications

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Marketing Communications

Marketing Communications
Author: Steve Bird
Publisher: Juta and Company Ltd
ISBN: 9780702165092
Size: 62.36 MB
Format: PDF, Mobi
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Six marketing communication tools—advertising, personal selling, sales promotion, direct marketing, public relations, and sponsorship—are reviewed in this text for South African learners and practitioners. This fully updated edition focuses on recent developments in marketing communications, highlighting the use of the World Wide Web, e-mail, and instant messaging in marketing. The user friendly and interactive presentation for self-assessment makes this an outcome-based learning tool.
Marketing Communications
Language: en
Pages: 578
Authors: Steve Bird
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Juta and Company Ltd
Six marketing communication tools—advertising, personal selling, sales promotion, direct marketing, public relations, and sponsorship—are reviewed in this text for South African learners and practitioners. This fully updated edition focuses on recent developments in marketing communications, highlighting the use of the World Wide Web, e-mail, and instant messaging in marketing. The
Marketing Communications
Language: en
Pages: 467
Authors: John Egan
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Cengage Learning EMEA
Marketing Communications is a core textbook for undergraduates and postgraduates studying for a marketing degree or qualification. It covers all areas of integrated marketing communications, advertising, selling and sales promotion, public relations, direct and internet marketing. Presenting the theory and practice through a range of case material and vignettes Marketing
Strategic Marketing Communications
Language: en
Pages: 300
Authors: Paul Russell Smith, Paul Smith, Chris Berry, Alan Pulford
Categories: Business & Economics
Type: BOOK - Published: 1999 - Publisher: Kogan Page Publishers
Imagine this: You have a marketing strategy, an advertising strategy, and, if you're organized, a sales promotion strategy, a direct mail strategy and an exhibitions strategy, but you have no overall communication strategy that drives all of these communications tools in the same direction.
Marketing Communications
Language: en
Pages: 606
Authors: Micael Dahlen, Fredrik Lange, Terry Smith
Categories: Business & Economics
Type: BOOK - Published: 2010-02-05 - Publisher: John Wiley & Sons
Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It
Marketing Communications
Language: en
Pages: 696
Authors: Paul Russell Smith, Jonathan Taylor
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Kogan Page Publishers
Marketing Communications rapidly established itself as an international best-seller and has been listed as a "marketing classic" by the Marketing Society and as a "marketing major" by the Chartered Institute of Marketing. The book is recommended reading for the CIM's Marketing Communications module in the new Professional Diploma in Marketing.
Marketing Communications
Language: en
Pages: 911
Authors: Chris Fill
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Pearson Education
"Geared toward students studying Marketing or Business Studies at the undergraduate level and post-graduate students on marketing-related programmes, this book is essential reading for participants in the Chartered Institute of Marketing (CIM) Diploma module on Marketing Communications." "Unlike many other texts on the subject that just describe how-to-do marketing, Marketing
The New Marketing Paradigm
Language: en
Pages: 218
Authors: Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn
Categories: Business & Economics
Type: BOOK - Published: 1994 - Publisher: McGraw Hill Professional
Tells why mass marketing no longer works--and shows how integrated communications programs can respond to each customer.
Profitable Marketing Communications
Language: en
Pages: 212
Authors: Antony Young, Lucy Aitken
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Kogan Page Publishers
Marketing is still seen by many companies as a cost, rather than an investment, and tops the list of types of expenditure most likely to go in a downturn. Profitable Marketing Communications explains that marketing is about creating positive value for a business or brand through demonstrating cost versus return.
Marketing Communications
Language: en
Pages: 428
Authors: Lynne Eagle, Stephan Dahl, Barbara Czarnecka, Jenny Lloyd
Categories: Business & Economics
Type: BOOK - Published: 2014-08-27 - Publisher: Routledge
With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the world won’t sell without
Integrated Marketing Communications with Student Resource Access 12 Months
Language: en
Pages: 532
Authors: Bill Chitty, William Chitty, Edwina Luck, Nigel Barker, Anne-Marie Sassenberg, Terence A. Shimp, J. Craig Andrews
Categories: Communication in marketing
Type: BOOK - Published: 2017-11-16 - Publisher: Cengage AU
Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 5th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice, this text clearly