Author: Warren J. Keegan
Publisher: Pearson/Education
ISBN: 9780273756071
Size: 44.22 MB
Format: PDF
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This book bring you an understanding of global marketing as a whole, as well as to focus on the importance of emerging nations in contemporary global marketing. It take an environmental and strategic approach by outlining the major dimensions of the global business environment. The conceptual and analytical tools will prepare you to successfully apply the 4Ps to global marketing.
Language: en
Pages: 621
Pages: 621
This book bring you an understanding of global marketing as a whole, as well as to focus on the importance of emerging nations in contemporary global marketing. It take an environmental and strategic approach by outlining the major dimensions of the global business environment. The conceptual and analytical tools will
Language: en
Pages:
Pages:
Language: en
Pages: 130
Pages: 130
Language: en
Pages: 122
Pages: 122
Books about Global Market Survey: Process Control Instrumentation, July 1975
Language: en
Pages: 323
Pages: 323
The Third Edition of the bestseller is packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter.
Language: en
Pages: 700
Pages: 700
Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment. Alon et al.
Language: en
Pages: 374
Pages: 374
This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. The traditional approach to global marketing is no longer sufficient to address the emerging
Language: en
Pages: 610
Pages: 610
This book, the leading text for students in international marketing, adopts a strategic approach reflecting the importance of multinational corporations.
Language: en
Pages: 494
Pages: 494
"Essentials of Global Marketing" offers a concise yet innovative approach to the subject. The accessible structure takes the reader through the entire global marketing process, and fundamental concepts are illuminated by a wide range of companies around the world. Hollensen includes brand new case studies on Nintendo Wii, YouTube and
Language: en
Pages: 792
Pages: 792