Global Marketing

Download book Global Marketing. PDF book with title Global Marketing by Warren J. Keegan suitable to read on your Kindle device, PC, phones or tablets. Available in PDF, EPUB, and Mobi Format.

Global Marketing

Global Marketing
Author: Warren J. Keegan
Publisher: Pearson/Education
ISBN: 9780273756071
Size: 44.22 MB
Format: PDF
View: 1099
Get Books

This book bring you an understanding of global marketing as a whole, as well as to focus on the importance of emerging nations in contemporary global marketing. It take an environmental and strategic approach by outlining the major dimensions of the global business environment. The conceptual and analytical tools will prepare you to successfully apply the 4Ps to global marketing.
Global Marketing
Language: en
Pages: 621
Authors: Warren J. Keegan, Mark C. Green
Categories: Export marketing
Type: BOOK - Published: 2011 - Publisher: Pearson/Education
This book bring you an understanding of global marketing as a whole, as well as to focus on the importance of emerging nations in contemporary global marketing. It take an environmental and strategic approach by outlining the major dimensions of the global business environment. The conceptual and analytical tools will
Global Marketing
Language: en
Pages:
Authors: Svend Hollensen
Categories: Export marketing
Type: BOOK - Published: 1998 - Publisher:
Books about Global Marketing
Global Market Survey
Language: en
Pages: 130
Authors: United States. Office of International Marketing
Categories: Electric power systems
Type: BOOK - Published: 1977 - Publisher:
Books about Global Market Survey
Global Market Survey: Process Control Instrumentation, July 1975
Language: en
Pages: 122
Authors: United States. International Commerce Bureau
Categories: Electric power systems
Type: BOOK - Published: 1975 - Publisher:
Books about Global Market Survey: Process Control Instrumentation, July 1975
Global Marketing and Advertising
Language: en
Pages: 323
Authors: Marieke de Mooij
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: SAGE
The Third Edition of the bestseller is packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter.
Global Marketing
Language: en
Pages: 700
Authors: Ilan Alon, Eugene Jaffe, Christiane Prange, Donata Vianelli
Categories: Business & Economics
Type: BOOK - Published: 2016-11-10 - Publisher: Routledge
Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment. Alon et al.
Emerging Issues in Global Marketing
Language: en
Pages: 374
Authors: James Agarwal, Terry Wu
Categories: Business & Economics
Type: BOOK - Published: 2018-03-28 - Publisher: Springer
This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. The traditional approach to global marketing is no longer sufficient to address the emerging
Global Marketing Management
Language: en
Pages: 610
Authors: Warren J. Keegan, Bodo B. Schlegelmilch
Categories: Business & Economics
Type: BOOK - Published: 2001 - Publisher: Pearson Education
This book, the leading text for students in international marketing, adopts a strategic approach reflecting the importance of multinational corporations.
Essentials of Global Marketing
Language: en
Pages: 494
Authors: Svend Hollensen
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Pearson Education
"Essentials of Global Marketing" offers a concise yet innovative approach to the subject. The accessible structure takes the reader through the entire global marketing process, and fundamental concepts are illuminated by a wide range of companies around the world. Hollensen includes brand new case studies on Nintendo Wii, YouTube and
Global Marketing, 4/E
Language: en
Pages: 792
Authors: Hollensen
Categories: Business & Economics
Type: BOOK - Published: 2009-09 - Publisher: Pearson Education India
Books about Global Marketing, 4/E