Global Marketing

Download book Global Marketing. PDF book with title Global Marketing And Advertising by Marieke de Mooij suitable to read on your Kindle device, PC, phones or tablets. Available in PDF, EPUB, and Mobi Format.

Global Marketing And Advertising

Global Marketing
Author: Marieke de Mooij
Publisher: SAGE
ISBN: 1412970415
Size: 50.72 MB
Format: PDF, Kindle
View: 3076
Get Books

The Third Edition of the bestseller is packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter.
Global Marketing and Advertising
Language: en
Pages: 323

Global Marketing and Advertising

Authors: Marieke de Mooij
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: SAGE
Get Books
The Third Edition of the bestseller is packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter.
Global Marketing
Language: en
Pages: 714

Global Marketing

Authors: Svend Hollensen
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Pearson Education
Get Books
Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marketing. Brand new case studies focus
Global Marketing
Language: en
Pages: 700

Global Marketing

Authors: Ilan Alon, Eugene Jaffe, Christiane Prange, Donata Vianelli
Categories: Business & Economics
Type: BOOK - Published: 2016-11-10 - Publisher: Routledge
Get Books
Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment. Alon et al.
Global Marketing Management
Language: en
Pages: 610

Global Marketing Management

Authors: Warren J. Keegan, Bodo B. Schlegelmilch
Categories: Business & Economics
Type: BOOK - Published: 2001 - Publisher: Pearson Education
Get Books
This book, the leading text for students in international marketing, adopts a strategic approach reflecting the importance of multinational corporations.
Essentials of Global Marketing
Language: en
Pages: 494

Essentials of Global Marketing

Authors: Svend Hollensen
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Pearson Education
Get Books
"Essentials of Global Marketing" offers a concise yet innovative approach to the subject. The accessible structure takes the reader through the entire global marketing process, and fundamental concepts are illuminated by a wide range of companies around the world. Hollensen includes brand new case studies on Nintendo Wii, YouTube and
Global Marketing and Advertising
Language: en
Pages: 269

Global Marketing and Advertising

Authors: Marieke de Mooij
Categories: Business & Economics
Type: BOOK - Published: 2005-03-08 - Publisher: SAGE
Get Books
Global Marketing and Advertising, Second Edition provides a knowledge base of cultural differences and similarities as well as a structure of how to apply this knowledge to the management of global branding and marketing communications. Offering a mix of theory and practical applications, it reviews global branding strategies, classification models
Global Marketing
Language: en
Pages: 608

Global Marketing

Authors: Kate Gillespie, H. David Hennessey
Categories: Business & Economics
Type: BOOK - Published: 2010-02-02 - Publisher: Cengage Learning
Get Books
Written for an undergraduate audience, but also successfully used in post-graduate courses, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. GLOBAL MARKETING offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin
Global Marketing Management
Language: en
Pages: 768

Global Marketing Management

Authors: Masaaki (Mike) Kotabe
Categories: Business & Economics
Type: BOOK - Published: 2020-01-09 - Publisher: John Wiley & Sons
Get Books
Global Marketing Management, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve
Global Marketing Management
Language: en
Pages: 578

Global Marketing Management

Authors: Kiefer Lee, Steve Carter
Categories: Business & Economics
Type: BOOK - Published: 2012-03-29 - Publisher: Oxford University Press
Get Books
'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment.
The New Global Marketing Reality
Language: en
Pages: 292

The New Global Marketing Reality

Authors: R. Brookes, R. Palmer
Categories: Business & Economics
Type: BOOK - Published: 2003-10-09 - Publisher: Springer
Get Books
Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance