Global Marketing

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Global Marketing

Global Marketing
Author: Warren J. Keegan
Publisher: Pearson/Education
ISBN: 9780273756071
Size: 44.22 MB
Format: PDF
View: 1099
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This book bring you an understanding of global marketing as a whole, as well as to focus on the importance of emerging nations in contemporary global marketing. It take an environmental and strategic approach by outlining the major dimensions of the global business environment. The conceptual and analytical tools will prepare you to successfully apply the 4Ps to global marketing.
Global Marketing
Language: en
Pages: 621

Global Marketing

Authors: Warren J. Keegan, Mark C. Green
Categories: Export marketing
Type: BOOK - Published: 2011 - Publisher: Pearson/Education
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This book bring you an understanding of global marketing as a whole, as well as to focus on the importance of emerging nations in contemporary global marketing. It take an environmental and strategic approach by outlining the major dimensions of the global business environment. The conceptual and analytical tools will
Global Marketing
Language: en
Pages:

Global Marketing

Authors: Svend Hollensen
Categories: Export marketing
Type: BOOK - Published: 1998 - Publisher:
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Books about Global Marketing
Global Market Survey
Language: en
Pages: 130

Global Market Survey

Authors: United States. Office of International Marketing
Categories: Electric power systems
Type: BOOK - Published: 1977 - Publisher:
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Books about Global Market Survey
Global Market Survey: Process Control Instrumentation, July 1975
Language: en
Pages: 122

Global Market Survey: Process Control Instrumentation, July 1975

Authors: United States. International Commerce Bureau
Categories: Electric power systems
Type: BOOK - Published: 1975 - Publisher:
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Global Marketing and Advertising
Language: en
Pages: 323

Global Marketing and Advertising

Authors: Marieke de Mooij
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: SAGE
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The Third Edition of the bestseller is packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter.
Global Marketing
Language: en
Pages: 700

Global Marketing

Authors: Ilan Alon, Eugene Jaffe, Christiane Prange, Donata Vianelli
Categories: Business & Economics
Type: BOOK - Published: 2016-11-10 - Publisher: Routledge
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Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment. Alon et al.
Emerging Issues in Global Marketing
Language: en
Pages: 374

Emerging Issues in Global Marketing

Authors: James Agarwal, Terry Wu
Categories: Business & Economics
Type: BOOK - Published: 2018-03-28 - Publisher: Springer
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This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. The traditional approach to global marketing is no longer sufficient to address the emerging
Global Marketing Management
Language: en
Pages: 610

Global Marketing Management

Authors: Warren J. Keegan, Bodo B. Schlegelmilch
Categories: Business & Economics
Type: BOOK - Published: 2001 - Publisher: Pearson Education
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This book, the leading text for students in international marketing, adopts a strategic approach reflecting the importance of multinational corporations.
Essentials of Global Marketing
Language: en
Pages: 494

Essentials of Global Marketing

Authors: Svend Hollensen
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Pearson Education
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"Essentials of Global Marketing" offers a concise yet innovative approach to the subject. The accessible structure takes the reader through the entire global marketing process, and fundamental concepts are illuminated by a wide range of companies around the world. Hollensen includes brand new case studies on Nintendo Wii, YouTube and
Global Marketing, 4/E
Language: en
Pages: 792

Global Marketing, 4/E

Authors: Hollensen
Categories: Business & Economics
Type: BOOK - Published: 2009-09 - Publisher: Pearson Education India
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