Global Marketing

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Global Marketing And Advertising

Global Marketing
Author: Marieke de Mooij
Publisher: SAGE
ISBN: 1412970415
Size: 50.72 MB
Format: PDF, Kindle
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The Third Edition of the bestseller is packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter.
Global Marketing and Advertising
Language: en
Pages: 323
Authors: Marieke de Mooij
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: SAGE
The Third Edition of the bestseller is packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter.
Global Marketing
Language: en
Pages: 714
Authors: Svend Hollensen
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Pearson Education
Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marketing. Brand new case studies focus
Global Marketing
Language: en
Pages: 700
Authors: Ilan Alon, Eugene Jaffe, Christiane Prange, Donata Vianelli
Categories: Business & Economics
Type: BOOK - Published: 2016-11-10 - Publisher: Routledge
Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment. Alon et al.
Global Marketing Management
Language: en
Pages: 610
Authors: Warren J. Keegan, Bodo B. Schlegelmilch
Categories: Business & Economics
Type: BOOK - Published: 2001 - Publisher: Pearson Education
This book, the leading text for students in international marketing, adopts a strategic approach reflecting the importance of multinational corporations.
Essentials of Global Marketing
Language: en
Pages: 494
Authors: Svend Hollensen
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Pearson Education
"Essentials of Global Marketing" offers a concise yet innovative approach to the subject. The accessible structure takes the reader through the entire global marketing process, and fundamental concepts are illuminated by a wide range of companies around the world. Hollensen includes brand new case studies on Nintendo Wii, YouTube and
Global Marketing and Advertising
Language: en
Pages: 269
Authors: Marieke de Mooij
Categories: Business & Economics
Type: BOOK - Published: 2005-03-08 - Publisher: SAGE
Global Marketing and Advertising, Second Edition provides a knowledge base of cultural differences and similarities as well as a structure of how to apply this knowledge to the management of global branding and marketing communications. Offering a mix of theory and practical applications, it reviews global branding strategies, classification models
Global Marketing
Language: en
Pages: 608
Authors: Kate Gillespie, H. David Hennessey
Categories: Business & Economics
Type: BOOK - Published: 2010-02-02 - Publisher: Cengage Learning
Written for an undergraduate audience, but also successfully used in post-graduate courses, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. GLOBAL MARKETING offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin
Global Marketing Management
Language: en
Pages: 768
Authors: Masaaki (Mike) Kotabe
Categories: Business & Economics
Type: BOOK - Published: 2020-01-09 - Publisher: John Wiley & Sons
Global Marketing Management, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve
Global Marketing Management
Language: en
Pages: 578
Authors: Kiefer Lee, Steve Carter
Categories: Business & Economics
Type: BOOK - Published: 2012-03-29 - Publisher: Oxford University Press
'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment.
The New Global Marketing Reality
Language: en
Pages: 292
Authors: R. Brookes, R. Palmer
Categories: Business & Economics
Type: BOOK - Published: 2003-10-09 - Publisher: Springer
Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance