Consumer Behaviour

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Consumer Behaviour

Consumer Behaviour
Author: Michael R. Solomon
Publisher: Pearson Education
ISBN: 9780273717263
Size: 22.85 MB
Format: PDF, Kindle
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Now in its fourth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links consumer behaviour theory with the real-life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data profiling European consumers. This fourth edition offers a cutting edge overview of the consumer behaviour literature and a substantial restructuring of the book's chapters. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on Masters courses in marketing.
Consumer Behaviour
Language: en
Pages: 700
Authors: Michael R. Solomon
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: Pearson Education
Now in its fourth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links consumer behaviour theory with the real-life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data profiling
Consumer Behaviour
Language: en
Pages: 350
Authors: Ramanuj Majumdar
Categories: Consumer behavior
Type: BOOK - Published: 2010 - Publisher: PHI Learning Pvt. Ltd.
Books about Consumer Behaviour
Consumer Behaviour
Language: en
Pages: 240
Authors: M. Khan
Categories: Consumer behavior
Type: BOOK - Published: 2007-01-01 - Publisher: New Age International
The Book Presents A Comprehensive Coverage Of The Subject With Examples From The Indian Scenario. The Book Stresses On Consumer Decision-Making And Clearly Explains The Five Stages Of Problem Recognition, Information Search, Evaluation Of Alternatives, Purchase And Post-Purchase Behaviour. It Also Explains Outlet Selection And Purchase.The External Environment And Its
Consumer Behaviour
Language: en
Pages: 208
Authors: C.L. Tyagi, Arun Kumar
Categories: Consumer behavior
Type: BOOK - Published: 2004 - Publisher: Atlantic Publishers & Dist
The Book, Consumer Behaviour, Is Written In Easy Language And Lucid Style. It Examines The Importance Of Understanding Consumer Behaviour And Tools And Techniques Available For Doing So. The Book Highlights Consumers Motivation, Goals, Incentives And Uncertainties. It Studies Differences Between New And Repeat Buyers And Covers Market Segmentation, Evaluation
Consumer Behaviour
Language: en
Pages: 368
Authors: Robert East, Jaywant Singh, Malcolm Wright, Marc Vanhuele
Categories: Business & Economics
Type: BOOK - Published: 2016-11-10 - Publisher: SAGE
Extending beyond a basic psychological approach to Consumer Behaviour, this text provides an empirical understanding of the subject and will be of particular appeal to those of the Ehrenberg-Bass tradition and those who view Marketing as a science. The third edition maintains a strong focus on the use of research,
Contemporary Issues in Marketing and Consumer Behaviour
Language: en
Pages: 219
Authors: Elizabeth Parsons, Pauline Maclaran
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: Routledge
Covers various buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; and, the green and the global consumer. This book locates the development of both marketing ideas and applications within the wider global, social and economic contexts.
Consumer Behaviour
Language: en
Pages: 384
Authors: Vishwajeet Prasad
Categories: Business & Economics
Type: BOOK - Published: 1971 - Publisher: Gyan Publishing House
Books about Consumer Behaviour
Consumer Behaviour: Includes Online Buying Trends
Language: en
Pages: 728
Authors: Dinesh Kumar
Categories: Business & Economics
Type: BOOK - Published: 2015-11-12 - Publisher:
This is a comprehensive textbook designed to meet the requirements of post graduate management students specializing in marketing. While dealing with the consumption choices and behaviour of individuals from socio-cultural and psychological point of view, it also describes contemporary concepts such as online buying behaviour and consumer engagement marketing which
Consumer Behaviour-2nd
Language: en
Pages: 544
Authors: Satish K Batra, S. H. H. Kazmi
Categories: Consumer behavior
Type: BOOK - Published: 2009 - Publisher: Excel Books India
We are all consumers living in a society. The most important concern for marketers is to influence consumer behaviour in a desired manner. This book attempts to answer the big question, "Why do people behave the way they do as consumers of all sorts of goods and services?" This focus
Consumer Behaviour
Language: en
Pages: 334
Authors: Robert East, Marc Vanhuele, Malcolm Wright
Categories: Business & Economics
Type: BOOK - Published: 2008-05-30 - Publisher: SAGE
'A wonderful (and very unusual) balance between areas of marketing that are often at odds with each other (or, worse yet, unaware of each other)... I recommend it to any student, researcher, or manager in marketing' Peter Fader, Frances and Pei-Yuan Chia Professor; and Professor of Marketing, Wharton School, University